Jerry West shares his advice on the impact of celebrity and public figures participation in private and public sector venture and events.
Jerry Alex Smith-CEO is a seasoned entrepreneur with expertise in multimedia strategic communications, and extensive experience in media campaigns, marketing, advertising and fundraising. A well-respected net worker and connector who have worked with celebrity clients to leverage their star power into inspiring and sustainable philanthropy, awareness and agency multimedia that have improved the lives of people and communities across the United States and around the world.
As a former Los Angeles Times journalist, national publicist at ABC•TV in Los Angeles and longtime videographer, Jerry has amassed what is believed to be the largest, privately held video library of footage from fundraising events, including never-before-seen video of legendary icons such as Michael Jackson, Bob Hope, Oprah Winfrey, Muhammad Ali, Frank Sinatra and Elizabeth Taylor.
In 2016, Jerry created a social media campaign to promote awareness for charity and causes which ranked 61 out of 1.9 billion social media sites reaching 3 million people monthly.